AVID Privacy Policy

Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with AVID. You are not required to provide the personal information that we have requested.

Here are some examples of the types of personal information AVID may collect and how we may use it:

What personal information we collect

When open an account, purchase a product, connect to our services, contact us including by social media or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, location information, credit card information and profile information.

How we use your personal information

We may process your personal information: (i) for the purposes described in this Privacy Policy;  (ii) with your consent; (iii) for compliance with a legal obligation to which AVID is subject; (iv) for the performance of a contract to which you are party;  (v) in order to protect your vital interests; (vi) or when we have assessed it is necessary for the purposes of the legitimate interests pursued by AVID or a third party to whom it may be necessary to disclose information.

The personal information we collect allows us to keep you posted on AVID’s latest product announcements and upcoming events. If you don’t want to be on our mailing list, you can opt-out anytime by customerservice@avidproducts.com.

We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising.

From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies.

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve AVID’s products, services, and customer communications.

 

Cookies and Other Technologies

AVID’s websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

AVID also uses cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with AVID more convenient and personal.

 

Disclosure to Third Parties

At times AVID may provide third parties with certain personal information to provide or improve our products and services, including to deliver products at your request, or to help AVID market to consumers.

AVID does not sell personal information, and personal information will never be shared with third parties for their marketing purposes.

Service Providers

AVID shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys.

Others

It may be necessary by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for AVID to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.  This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

 

Your Privacy Rights

For other personal information we hold, we will provide you with access for any purpose, including to request that we correct the data if it is inaccurate, or delete the data if AVID is not required to retain it by law or for legitimate business purposes.

 

Third‑Party Sites and Services

AVID websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties.

Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

 

Inquiry or Concerns

If you have any questions or concerns about this Privacy Policy or if you would like to make a complaint, please contact us at customerservice@avidproducts.com.

 

Your Consent

By using the AVID website you signify that you agree to the terms of this Privacy Policy. If you do not agree with the terms of our Privacy Policy, please do not provide us with personal information.

 

Updated May 20, 2020

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