Core Values


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We foster a learning environment and we take every opportunity to deepen and expand our expertise. All of our employees are asked to develop keen business acumen and are encouraged to continually enhance their professional skill sets. The result is a confidence and ability that enables us to deliver service and product par excellence.


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We are a team – and the team extends beyond AVID employees to include all of our external partners. We understand that sharing ideas and energy leads to higher level solutions. We prefer to proactively build relationships as a foundation to our consultative sales philosophy.


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We encourage our employees to take ownership. Our internal resources are structured to allow design and implementation of process and product improvements so that we can pass along better value to our customers. We understand how to make decisions - and we make them.


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We cultivate the mindset and action-orientation associated with always thinking improvement and advancement, which allows us to pass innovative products and solutions to customers. We stay in motion. We are open to ideas and we take time to investigate the viability of new approaches.

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